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I have read your query. You did not mention the name of the products that you are using right now. If you are using any products that have no name or ingredients mentioned on them then stop using them. Before using any Ayurvedic medicine, it should have all details of the ingredients used in it, only by seeing the details of the medicine it can be advised, that whether it can be used for medical purposes. Because pain in your anus and bleeding when passing stool can be due to piles or fissures. If any of these problems are present then you must take treatment for these problems.
I advise you to visit a nearby reputed Ayurveda physician and ask for a proper clinical examination and then take treatment accordingly. I hope you understand my point.
For more queries, you can consult me at icliniq.com.
Thanks and Regards.